Summary
Creative and strategic leader with over 20 years of experience in advertising and design. Proven ability to develop and execute innovative campaigns that drive business growth. Skilled in building and leading high-performing teams, identifying industry trends and leveraging them to create compelling and effective marketing materials. Strong communicator and collaborator, adept at presenting and selling ideas to clients and stakeholders. A history of award-winning work and satisfied clients.
Experience
2020.02 – 2024.02
Bevanda / Creative Director
• Lead a team of designers, writers, and developers to create innovative and impactful marketing campaigns, branding initiatives, and digital experiences.
• Develop and implement creative strategies that align with Bevanda’s business objectives and drive measurable results.
• Collaborate with account and strategy teams to create cohesive campaigns that deliver on both creative and business goals.
• Contribute to new business efforts, by presenting and developing ideas and proposals.
2016.02 – 2020.02
Velocity / Art Director
• Conceptualize, design and execute high-impact, visually stunning campaigns for national and international clients across various mediums.
• Collaborate with copywriters and strategists to develop compelling stories and campaigns that align with clients’ goals and objectives.
• Lead and mentor junior designers and interns, guiding their professional development and growth
• Handled multiple accounts and projects simultaneously with proficiency.
• Strongly focused on building and maintaining positive relationships with clients, fostering trust and collaboration.
2011.06 – 2016.02
Schiffer Publishing / Senior Designer
Lead a team of designers, writers, and developers to create innovative and impactful marketing campaigns, branding initiatives, and digital experiences.
Develop and implement creative strategies that align with Bevanda’s business objectives and drive measurable results.
Collaborate with account and strategy teams to create cohesive campaigns that deliver on both creative and business goals.
Contribute to new business efforts, by presenting and developing ideas and proposals.
2001.03 – 2011.06
Running Press Book Publishers / Designer
• Work with editorial teams and photographers to create visually stunning layouts and covers.
• Manage pre-press and print production for multiple publications, ensuring that all deadlines are met and that final products meet the highest quality standards.
• Design and produce high-quality print and digital books, including novels, non-fiction, and children’s books.
• Collaborate with editors, authors, and illustrators to ensure that publications meet their creative vision.
• Create visually striking layouts, typography and image manipulation that align with clients’ goals and objectives.
• Strongly focused on working with pre-press and print production processes, ensuring the final product is of high quality and ready for publication.
Skills
Programs
Adobe Creative Suite, Affinity Suite, HTML, CSS, Tailwind, Next.js, React, UI/UX design, Swift UI
Design
Branding, Strategic Thinking, Digital Marketing, Concept Development,
Print and digital layout design, Product Development & Design, Typography, Photography, Pre-Press and Print Production, Proofreading
Management
Project Management, Cross-Functional Team Management, Leadership and Mentoring, Financial Management, Communication and Collaboration
Education
1997 – 2000
The Art Institute of Philadelphia
Bachelor’s Degree, Specialized Technology in Graphic Design